{"id":8058,"date":"2026-05-28T11:00:00","date_gmt":"2026-05-28T09:00:00","guid":{"rendered":"https:\/\/eribertocaria.com\/comunicacion-empresarial-en-tiempos-de-crisis\/"},"modified":"2026-01-04T02:01:11","modified_gmt":"2026-01-04T01:01:11","slug":"corporate-communication-in-times-of-crisis","status":"publish","type":"post","link":"https:\/\/eribertocaria.com\/en\/corporate-communication-in-times-of-crisis\/","title":{"rendered":"Corporate communication in times of crisis"},"content":{"rendered":"\n

Corporate communication<\/a> is always essential to the smooth running of a company, but in times of crisis, it becomes a fundamental pillar for the business to overcome any difficulties that may arise. When an organisation is faced with an unexpected event or emergency situation, it is important that business leaders maintain clear and effective communication with employees, customers, suppliers and other external groups. Corporate communication in these circumstances must be strategic and planned. Doing so can make the difference between a successful response and failure.<\/p>\n\n\n\n

How employers should act<\/h2>\n\n\n\n

First, corporate communication in times of crisis needs to be timely. Business leaders need to be agile in recognising and responding to the crisis, as well as providing frequent updates to employees and other stakeholders. Information needs to be clear, accurate and truthful, and communicated in a way that is easily understood by all audiences. In addition, it is important that communication is consistent across all communication channels used by the company.<\/p>\n\n\n\n

In addition, corporate communication in times of crisis must also be empathetic and thoughtful. It is important that company leaders recognise the impact the crisis may have on employees, customers and other stakeholders. They should also provide support and resources to help people manage the situation and ensure that communication is conducted in a way that is respectful and considerate.<\/p>\n\n\n\n

Fluent corporate communication<\/h2>\n\n\n\n

In addition, it is critical that in times of crisis, corporate communication is proactive and transparent. Company leaders must be willing to share relevant and timely information about the crisis situation, including the actions being taken to address it. They must also be willing to listen to the questions and concerns of employees, customers and other stakeholders, and be prepared to provide clear and honest answers.<\/p>\n\n\n\n

Corporate communication in economic and other crisis situations must also be collaborative. Company leaders need to work closely with other stakeholders, including employees, customers, suppliers and other partners, to address the crisis effectively. They must also be willing to work together to find solutions and be open to the ideas and suggestions of others.<\/p>\n\n\n\n

At this point, we can exemplify everything described here with a real case to make this information more illustrative, by mentioning the case of the airline Iberia<\/a> and its corporate communication during the COVID-19 health crisis. This company, which was irremediably affected by the closure of borders during the health crisis, made extensive use of its digital channels to launch constant communications to its customers and employees, increasing the customer service platform to facilitate the communication flow with its customers, as well as adopting an understanding and flexible stance by allowing changes and refunds without penalty for passengers affected by the crisis.<\/p>\n\n\n\n

We can conclude by recalling that in times of economic uncertainty, corporate communication is an essential pillar for successfully managing these complex circumstances and it is important that it is timely, empathetic, proactive, transparent and collaborative. By following these corporate communication principles, business leaders can help their organisation face the crisis with confidence and ensure an effective and successful response.<\/p>\n\n\n\n

If you are looking for a graphic designer specialised in corporate communication who is versatile and capable of dealing with all kinds of complications that may arise in a company, contact us<\/a> and let’s find a way to empower and fortify your communication strategy within the market.<\/p>\n","protected":false},"excerpt":{"rendered":"

Corporate communication is always essential to the smooth running of a company, but in times of crisis, it becomes a fundamental pillar for the business to overcome any difficulties that may arise. When an organisation is faced with an unexpected event or emergency situation, it is important that business leaders maintain clear and effective communication […]<\/p>\n","protected":false},"author":2,"featured_media":13384,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[99],"tags":[],"class_list":["post-8058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-communication"],"acf":[],"yoast_head":"\nCorporate communication in times of crisis – Eriberto Caria<\/title>\n<meta name=\"description\" content=\"The importance of corporate communication as an essential tool for the smooth running of a company in times of crisis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eribertocaria.com\/en\/corporate-communication-in-times-of-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate communication in times of crisis – Eriberto Caria\" \/>\n<meta property=\"og:description\" content=\"The importance of corporate communication as an essential tool for the smooth running of a company in times of crisis.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eribertocaria.com\/en\/corporate-communication-in-times-of-crisis\/\" \/>\n<meta property=\"og:site_name\" content=\"Eriberto Caria\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/eribertocariadesigner\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-28T09:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eribertocaria.com\/wp-content\/uploads\/2026\/05\/Comunicacion-empresarial-en-tiempos-de-crisis-3-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"914\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eriberto Caria\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eriberto Caria\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/eribertocaria.com\/en\/corporate-communication-in-times-of-crisis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/eribertocaria.com\/en\/corporate-communication-in-times-of-crisis\/\"},\"author\":{\"name\":\"Eriberto Caria\",\"@id\":\"https:\/\/eribertocaria.com\/en\/#\/schema\/person\/4bd2337610315dd80e19da165eae2e41\"},\"headline\":\"Corporate communication in times of crisis\",\"datePublished\":\"2026-05-28T09:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/eribertocaria.com\/en\/corporate-communication-in-times-of-crisis\/\"},\"wordCount\":560,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/eribertocaria.com\/en\/corporate-communication-in-times-of-crisis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/eribertocaria.com\/wp-content\/uploads\/2026\/05\/Comunicacion-empresarial-en-tiempos-de-crisis-3-1.jpg\",\"articleSection\":[\"Corporate communication\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/eribertocaria.com\/en\/corporate-communication-in-times-of-crisis\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eribertocaria.com\/en\/corporate-communication-in-times-of-crisis\/\",\"url\":\"https:\/\/eribertocaria.com\/en\/corporate-communication-in-times-of-crisis\/\",\"name\":\"Corporate communication in times of crisis – Eriberto Caria\",\"isPartOf\":{\"@id\":\"https:\/\/eribertocaria.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/eribertocaria.com\/en\/corporate-communication-in-times-of-crisis\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/eribertocaria.com\/en\/corporate-communication-in-times-of-crisis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/eribertocaria.com\/wp-content\/uploads\/2026\/05\/Comunicacion-empresarial-en-tiempos-de-crisis-3-1.jpg\",\"datePublished\":\"2026-05-28T09:00:00+00:00\",\"author\":{\"@id\":\"https:\/\/eribertocaria.com\/en\/#\/schema\/person\/4bd2337610315dd80e19da165eae2e41\"},\"description\":\"The importance of corporate communication as an essential tool for the smooth running of a company in times of crisis.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/eribertocaria.com\/en\/corporate-communication-in-times-of-crisis\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/eribertocaria.com\/en\/corporate-communication-in-times-of-crisis\/#primaryimage\",\"url\":\"https:\/\/eribertocaria.com\/wp-content\/uploads\/2026\/05\/Comunicacion-empresarial-en-tiempos-de-crisis-3-1.jpg\",\"contentUrl\":\"https:\/\/eribertocaria.com\/wp-content\/uploads\/2026\/05\/Comunicacion-empresarial-en-tiempos-de-crisis-3-1.jpg\",\"width\":1600,\"height\":914},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/eribertocaria.com\/en\/#website\",\"url\":\"https:\/\/eribertocaria.com\/en\/\",\"name\":\"Eriberto Caria\",\"description\":\"Dise\u00f1ador gr\u00e1fico freelance\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/eribertocaria.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/eribertocaria.com\/en\/#\/schema\/person\/4bd2337610315dd80e19da165eae2e41\",\"name\":\"Eriberto Caria\",\"sameAs\":[\"https:\/\/www.facebook.com\/eribertocariadesigner\/\",\"https:\/\/www.instagram.com\/eribertocariadesigner\/\",\"https:\/\/www.linkedin.com\/company\/eribertocariastudio\"],\"url\":\"https:\/\/eribertocaria.com\/en\/author\/eriberto\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Corporate communication in times of crisis – Eriberto Caria","description":"The importance of corporate communication as an essential tool for the smooth running of a company in times of crisis.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/eribertocaria.com\/en\/corporate-communication-in-times-of-crisis\/","og_locale":"en_US","og_type":"article","og_title":"Corporate communication in times of crisis – Eriberto Caria","og_description":"The importance of corporate communication as an essential tool for the smooth running of a company in times of crisis.","og_url":"https:\/\/eribertocaria.com\/en\/corporate-communication-in-times-of-crisis\/","og_site_name":"Eriberto Caria","article_author":"https:\/\/www.facebook.com\/eribertocariadesigner\/","article_published_time":"2026-05-28T09:00:00+00:00","og_image":[{"width":1600,"height":914,"url":"https:\/\/eribertocaria.com\/wp-content\/uploads\/2026\/05\/Comunicacion-empresarial-en-tiempos-de-crisis-3-1.jpg","type":"image\/jpeg"}],"author":"Eriberto Caria","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Eriberto Caria","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/eribertocaria.com\/en\/corporate-communication-in-times-of-crisis\/#article","isPartOf":{"@id":"https:\/\/eribertocaria.com\/en\/corporate-communication-in-times-of-crisis\/"},"author":{"name":"Eriberto Caria","@id":"https:\/\/eribertocaria.com\/en\/#\/schema\/person\/4bd2337610315dd80e19da165eae2e41"},"headline":"Corporate communication in times of crisis","datePublished":"2026-05-28T09:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/eribertocaria.com\/en\/corporate-communication-in-times-of-crisis\/"},"wordCount":560,"commentCount":0,"image":{"@id":"https:\/\/eribertocaria.com\/en\/corporate-communication-in-times-of-crisis\/#primaryimage"},"thumbnailUrl":"https:\/\/eribertocaria.com\/wp-content\/uploads\/2026\/05\/Comunicacion-empresarial-en-tiempos-de-crisis-3-1.jpg","articleSection":["Corporate communication"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/eribertocaria.com\/en\/corporate-communication-in-times-of-crisis\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/eribertocaria.com\/en\/corporate-communication-in-times-of-crisis\/","url":"https:\/\/eribertocaria.com\/en\/corporate-communication-in-times-of-crisis\/","name":"Corporate communication in times of crisis – Eriberto Caria","isPartOf":{"@id":"https:\/\/eribertocaria.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/eribertocaria.com\/en\/corporate-communication-in-times-of-crisis\/#primaryimage"},"image":{"@id":"https:\/\/eribertocaria.com\/en\/corporate-communication-in-times-of-crisis\/#primaryimage"},"thumbnailUrl":"https:\/\/eribertocaria.com\/wp-content\/uploads\/2026\/05\/Comunicacion-empresarial-en-tiempos-de-crisis-3-1.jpg","datePublished":"2026-05-28T09:00:00+00:00","author":{"@id":"https:\/\/eribertocaria.com\/en\/#\/schema\/person\/4bd2337610315dd80e19da165eae2e41"},"description":"The importance of corporate communication as an essential tool for the smooth running of a company in times of crisis.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/eribertocaria.com\/en\/corporate-communication-in-times-of-crisis\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eribertocaria.com\/en\/corporate-communication-in-times-of-crisis\/#primaryimage","url":"https:\/\/eribertocaria.com\/wp-content\/uploads\/2026\/05\/Comunicacion-empresarial-en-tiempos-de-crisis-3-1.jpg","contentUrl":"https:\/\/eribertocaria.com\/wp-content\/uploads\/2026\/05\/Comunicacion-empresarial-en-tiempos-de-crisis-3-1.jpg","width":1600,"height":914},{"@type":"WebSite","@id":"https:\/\/eribertocaria.com\/en\/#website","url":"https:\/\/eribertocaria.com\/en\/","name":"Eriberto Caria","description":"Dise\u00f1ador gr\u00e1fico freelance","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/eribertocaria.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/eribertocaria.com\/en\/#\/schema\/person\/4bd2337610315dd80e19da165eae2e41","name":"Eriberto Caria","sameAs":["https:\/\/www.facebook.com\/eribertocariadesigner\/","https:\/\/www.instagram.com\/eribertocariadesigner\/","https:\/\/www.linkedin.com\/company\/eribertocariastudio"],"url":"https:\/\/eribertocaria.com\/en\/author\/eriberto\/"}]}},"_links":{"self":[{"href":"https:\/\/eribertocaria.com\/en\/wp-json\/wp\/v2\/posts\/8058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eribertocaria.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eribertocaria.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eribertocaria.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/eribertocaria.com\/en\/wp-json\/wp\/v2\/comments?post=8058"}],"version-history":[{"count":2,"href":"https:\/\/eribertocaria.com\/en\/wp-json\/wp\/v2\/posts\/8058\/revisions"}],"predecessor-version":[{"id":13373,"href":"https:\/\/eribertocaria.com\/en\/wp-json\/wp\/v2\/posts\/8058\/revisions\/13373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eribertocaria.com\/en\/wp-json\/wp\/v2\/media\/13384"}],"wp:attachment":[{"href":"https:\/\/eribertocaria.com\/en\/wp-json\/wp\/v2\/media?parent=8058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eribertocaria.com\/en\/wp-json\/wp\/v2\/categories?post=8058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eribertocaria.com\/en\/wp-json\/wp\/v2\/tags?post=8058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}