Maintaining consistency of corporate identity across all channels is critical to ensure that your brand is recognised at all touch points with your customers. Here are some key strategies to help you keep your corporate identity consistent across all channels, from web to print, emailing, social media, signage, apps, etc.
Creating a corporate identity manual
A corporate identity manual is a guide that sets out guidelines for the correct use of brand elements such as logo, colour palette, typography, tone of voice, imagery and graphics. It is important to create a strong corporate identity manual and ensure that it is accessible to all members of your team. The manual should include clear instructions on how to use the brand elements in each channel and in each type of communication.
Establishing templates
To ensure that brand elements are used consistently across all channels, it is important to create templates for different types of communication. For example, you can create templates for newsletters, emails, social media posts and billboards. Make sure that all templates comply with the guidelines set out in the corporate identity manual.
Training the team
Be sure to train your team on corporate identity guidelines and templates so that they know how to apply them to each channel and type of communication. This may include training in graphic design and copywriting to ensure that tone of voice and presentation are consistent across all channels.
Monitoring the use of the brand
It is important to monitor the use of the brand across all channels to ensure that corporate identity guidelines are adhered to. Designate a team member to be responsible for reviewing and approving all communications before they are published or printed.
Update regularly
As your business grows and evolves, it is important to update your corporate identity manual and templates to ensure they remain current and relevant. This will also ensure that your company’s corporate identity remains consistent and current across all channels.
From the graphic design studio, Eriberto Caria, I can assure you from my experience, that maintaining consistency of corporate identity across all channels is critical to ensure that your brand is recognised and perceived consistently by your customers. With the creation of a solid corporate identity manual, clear templates, team training, monitoring of brand usage and regular updates, you will be able to maintain the consistency of your corporate identity across all communication channels.
