Learn about the psychology of colour and become an expert on the emotions conveyed by colours.
Do you know what emotions colours convey?
Colours can not only influence people’s emotions, but also in their decisions. By stimulating certain emotions such as joy, sadness, disappointment or anger, they can awaken specific attitudes and thoughts that predispose us to choose one option or another. Each colour shade has its own meaning and can impact the brain in different ways.
The psychology of colour is one of the fields of study that analyses how certain colour shades influence people’s emotions and behaviour. But what emotions do colours convey?
Many people believe that the decisions we make are influenced to a greater extent by our rational side. However, most of the time, emotions influence the type of decision we finally make.
Which colours convey which feelings?
The range of colours is enormous, and each of their shades can communicate different sensations. Emotions related to cold or warmth can be conveyed, depending on the colour, as well as giving impressions of order or disorder.
Below we look at the emotions conveyed by some colours.
Blue
It is a colour that transmits tranquillity and relaxation, as it has been proven that it can reduce depression rates in people. There are more than 111 shades of blue, and it is considered a cold colour. It is linked to:
- Security
- Confidence
- Sympathy
- Harmony
- Loyalty
- Spirituality
- Productivity
Yellow
Yellow symbolises joy and energy, but it is considered a very unstable colour, because depending on the combinations, it can express negative feelings. In fact, psychologists call it a contradictory colour. Normally, it is used to attract attention, as it is a very eye-catching colour. It usually generates the following sensations:
- Optimism
- Joy
- Wealth
- Abundance
- Enlightenment
- Lies
- Envy
- Insecurity
- Impulsiveness
- Spontaneity
- Creativity
- Reflection
Red
Red is related to intense emotions, which is why it is associated with love, passion and hatred. It is the first colour to be named in human history, probably representing fire and blood. It is used to attract the attention of people or compulsive buyers. Its most important connotations are:
- Love
- Danger
- Excitement
- Aggressiveness
- Rage
- Hate
- Passion
- Strength
- Urgency
Green
Green is considered by colour psychology to be the most relaxing and calming of all shades. For this reason it is associated with nature and humanity, while on an emotional level it conveys balance, growth and hope. However, it can also personify unpleasant feelings such as evil. This is how green is linked to:
- Life
- Nature
- Renewal
- Tranquility
- Rebirth
- Hope
- Youth
- Well-being
- Health
- Money and financial security
- Evil
- Poison
- Jealousy
Each shade colour, however cold, warm, soft or intense it may be, will emit particular sensations in people. In fact, the effect they have on behaviour is studied by the psychology of colour.
The emotions that colours transmit can vary from sadness, happiness, love, tenderness, hate, dislike or fear. It all depends on the combinations and the intention with which the shades are placed.
In reality, all colours can be used to express a message, provoking sensations in people. The ideal is to take advantage of the psychology of colour to incorporate one shade colour or another to your logo, your brand image or your corporate identity.
Contact me to create the image you want your company to transmit.
