Graphic design continues to evolve at a rapid pace, adapting to new technologies, cultural changes and consumer demands. As we move into 2025, a few trends stand out as the most influential in the industry. From artificial intelligence to maximalism, these trends offer new ways to engage audiences and enhance the visual experience. Below, we explore the key trends expected to dominate graphic design in 2025.
1. Artificial intelligence: the new creative companion
More than an emerging trend, generative design powered by artificial intelligence (AI) is here to stay. Although initially used in a more playful way to create viral images, AI tools have proven to be incredibly powerful when used correctly. These tools not only optimise the productivity of designers, but also allow them to focus on the creative and strategic aspects of their projects. In fact, it is estimated that 90% of creators already use AI to increase their efficiency, and 76% of architecture and construction firms plan to integrate AI into their workflows.
Resource Rodney Leonardo
2. Pixel fonts and branding: nostalgia reinvented
Pixel fonts and brand names are re-emerging as a tribute to the past, transforming retro aesthetics into a modern trend. What once symbolised technological limitations is now synonymous with creativity and distinction. This style connects generations, combining nostalgia and innovation to offer unique designs that stand out for their simplicity and visual personality.
3. Bold minimalism
Bold minimalism takes simplicity to the next level through the use of bright colours, bold typography and bold compositions. This approach demonstrates that less can be more, even when individual elements have great visual impact. Ideal for brands looking to stand out without resorting to overdone designs.
Resource Pentagram
4. Maximalism: redefining the boundaries of design
Maximalism is gaining momentum as a response to minimalism, embracing abundance and visual complexity. This trend uses intense colours, intricate patterns and bold typography to create rich, enveloping compositions. By fusing textures and details, maximalism transforms designs into striking visual experiences, inviting limitless creativity and challenging conventional design conventions.
Resource Google
5. Depth and 3D realism
The incorporation of three-dimensional elements in graphic design is on the rise. 3D renderings and depth effects, which simulate real-world objects and scenes, create a more immersive visual experience. Designs that take advantage of shadows, lights and 3D textures not only add complexity, but also bring a more authentic and visually striking touch to projects.
6. Custom-shaped cut-out photos
Photos cropped with custom shapes, such as circles, triangles or unusual silhouettes, are gaining ground in graphic design. This approach creates a unique aesthetic that departs from traditional rectangular and square shapes. It is ideal for brands that want to stand out through a more creative and differentiated presentation of their images.
7. Textured grain
The use of grain and visual noise adds depth and character to designs. This technique, popularised in digital illustrations, creates a nostalgic effect that humanises compositions, offering an interesting contrast to ultra-polished finishes.
Resource Studio Mut
8. Unconventional colour combinations
The use of unexpected colour combinations is becoming a key trend. From contrasting colours to unusual complementary shades, these schemes not only catch the eye, but also bring a freshness to designs. This trend allows new visual and emotional sensations to be explored by combining colours that would not normally be seen together.
Resource ohSeven Design
In conclusion, graphic design in 2025 is characterised by rapid evolution driven by technological innovation and an increased focus on audience needs and expectations. Emerging trends, such as the use of artificial intelligence, dynamic typography and the incorporation of 3D elements, are transforming the way designers create visual experiences. At the same time, there is a mix of approaches, from bold minimalism to maximalism and unusual colour combinations, allowing brands to stand out in unique ways. In addition, the growing importance of sustainability and inclusivity reinforce more ethical and conscious design. These trends not only optimise efficiency, but also enrich creativity and emotional connection with audiences.